The new marquee now stands above the entrance to Adventureland at the Disneyland Resort.
Even though the sign is up, work is not quite finished. Disneyland reps are promising a few more "finishing touches" of decoration to the sign, which Disney chose to replace as part of its "Project Stardust" initiative to increase capacity at Disneyland in advance of the opening of the new Star Wars: Galaxy's Edge land next week.
So how can a new sign affect park capacity? Take a look at the old Adventureland sign and look for the differences.
That wing wall and shade structure on the right side of the sign are gone now. That opens up the bridge into the land, widening the available space for people to walk. In addition, the opening of the Tropical Hideaway restaurant around the corner to the left provides a new, larger venue for Disneyland fans to get their Dole Whip fix, allowing Disney to close the queue outside the Enchanted Tiki Room's Dole Whip stand. (You can still order from the inside or use Mobile Ordering at that location.)
Because of that wing wall on one side and ever-present Dole Whip queue on the other, the Adventureland entry had become one of Disneyland's tightest pinch points. Rebuilding the sign and entry will allow Disney to increase guest flow through this area as the west side of the park gets even more slammed with guests heading to and from Galaxy's Edge, starting next week.
Want to learn more about how Disneyland has been working to optimize a 63-year-old park? Check out our previous articles below.
Project Stardust coverage:
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