Disney shares more looks inside its new Frozen-themed land

June 22, 2023, 10:30 PM · Walt Disney Imagineering today is sharing more concept art for its upcoming World of Frozen land, which opens officially this November at Hong Kong Disneyland.

Disney's first completely Frozen-themed land will feature its first Frozen-themed roller coaster, Wandering Oaken’s Sliding Sleighs. Disney's concept art shows the ride's loading station, along with the decorative detail on its sled-like coaster trains.

Wandering Oaken’s Sliding Sleighs
All concept images courtesy Disney

You can see more from the ride, including some test footage, in our previous post, First look at Disney's new 'Frozen'-themed roller coaster.

The land's dark ride will be a plussed installation of Epcot's Frozen Ever After. Today, WDI published a concept image of the ride's scene where guests will meet Olaf and Sven, in a snowy forest, under an ice crystal tree created by Elsa.

Frozen Ever After scene

You can see some actual photos from inside the ride in our post, Disney shares new looks from its next 'Frozen Ever After' ride.

World of Frozen also will include "a unique interactive play experience," according to WDI, inside Anna and Elsa's childhood Playhouse, called Playhouse in the Woods. Let's use this as an excuse to look back at the Frozen show at Disneyland's Royal Theatre.

Playhouse in the Woods

The land's restaurant will be called Golden Crocus Inn, after the national symbol of Arendelle. No menu yet, but maybe it will share some dishes from the Frozen-themed restaurant on the Disney Wish?

Golden Crocus Inn

In addition to the restaurant, World of Frozen will offer a sweet shop called Northern Delights.

Northern Delights

Finally, the land's merchandise location will be called Tick Tock Toys & Collectibles.

Tick Tock Toys & Collectibles

To learn more about this land as Disney reveals additional details, please sign up for Theme Park Insider's weekly newsletter.

And for tickets to the park, see our travel partner's Hong Kong Disneyland tickets page.

Replies (11)

June 23, 2023 at 10:28 AM

Very nice! This entire land would be a great addition to somewhere at the Disneyland Resort in CA.

June 23, 2023 at 11:56 AM

Love it looks really neat but the artwork is funny to me. The amount of people in them must be during a VIP after hours event lol. I doubt you'll have that much space to move around in the shops / restaurants :)

June 23, 2023 at 12:20 PM

@Francis, lol...That's Disney (or pretty much every theme park's) style of marketing, Empty open spaces where you can freely walk or run up and hug a character. No congested or crowded lands or areas.

Mythical places where each individual has a ton of personal space!! Ah, concept art! Gotta love it!

June 23, 2023 at 1:37 PM

@Jay true Universal's marketing stuff is the same but for some reason these ones made me chuckle more.

June 23, 2023 at 2:15 PM

northern delights is an elite sweet shop name

June 23, 2023 at 8:21 PM

@Keith Schneider

Why? Disney isn’t like Universal where they just clone rides and lands to most of their parks. I’m all for exclusivity to get people to go to other parks. Hong Kong Disneyland needs this because it needs something to bring guests in, more so after it was screwed over by the opening of Shanghai Disneyland.

June 24, 2023 at 8:32 PM

@Keith Schneider, I agree. The land would definitely be a nice addition, and fit at Disneyland.

@AgustinMacias, I understand what you’re saying, and agree with you to an extent. Yes, I’m all for exclusivity as well. However, I don’t see why the Frozen Land can’t be considered for one of the American Disney parks? Let’s me honest, most people living in the United States will probably never visit Hong Kong Disneyland in their lifetime. Most likely, they’ll visit either Florida or California. So why should the US parks be restricted of a particular land?

June 24, 2023 at 9:35 PM


Once again, exclusivity. Each park deserves their must go attraction or land to encourage people to visit those parks. Making clones just for easier access kind of ruins any kind of reason to visit international parks. Look at Hogsmeade, that land is in 4 Universal parks. The only one worth going to is the Orlando one due to it has the Hagrid motorcycle coaster and it connects to Diagon Alley over at Universal Studios Florida. The other 3 are just inferior clones that don’t give you the full experience thus making them very skippable.

June 25, 2023 at 7:19 AM

I agree with what you’re saying: “Each park deserves their must go attraction or land to encourage people to visit those parks.” I definitely agree with that statement. It’s what makes each park unique, and gives people a reason to visit the park.

However, in the case of Frozen, what I’m trying to say is this; the odds a family of four living in the United States are going to visit Hong Kong Disneyland just for Frozen are pretty slim. Majority of people who visit Disney are families, and may not be able to afford a trip to Hong Kong, and may be too long of a trip with little kids. So why not bring Frozen to Disneyland, where families can enjoy it too. Why should they miss out? That’s all I’m saying.

June 25, 2023 at 9:52 PM

No matter how many times you say it, the answer will always be exclusivity. Disneyland is doing well without a Frozen theme land, it’s the second most visited park in the world. Hong Kong needs Frozen more than any US park. Let’s put it this way, do you think international Disney fans are mad that Galaxy’s Edge isn’t available at their Disney parks? Most aren’t because that gives them incentive to visit the US parks.

June 26, 2023 at 1:50 PM

@AgustinMacias, I already agreed with you about exclusivity. I never said Disneyland isn’t doing well without a Frozen themed land. Of course they are. I don’t disagree that Hong Kong needs Frozen more than any US parks.

I’m sure international Disney fans would like it if Galaxy’s Edge was available closer to home. Yes, it gives them an incentive to visit the park, but not everyone can afford to do that. It’s expensive to visit any Disney park, and traveling overseas is even more expensive. The Flights are more expensive. The flight itself is longer. With a family of 4, parents may not be able to afford, or make such a long trek just to visit a particular themed land.

I’ve been to both Disneyland, and Disney World many times. As much as I would love to see Tokyo Disneyland…it’s more expensive, and a much longer trip. I would need to stay about 2 weeks, as opposed to staying 3-5 days in California or Florida. I live in New York, so traveling to Hong Kong just to see Frozen wouldn’t really be worth it for me and my family. It’s much more logical, financially feasible, and doable, visiting Disneyland and Disney World, as opposed to visiting Hong Kong Disneyland, just for a Frozen themed land.

I understood what you’re saying about exclusivity. I agree with that. It gives an incentive for visiting another theme park. But what I’m trying to say is that not every family can afford to do that. It’s expensive to travel as it is. Especially going overseas, where you need to stay longer, than you would domestically. I honestly don’t see a family with young children traveling to Hong Kong Disneyland, just to visit a Frozen themed land. That’s why I said, why not bring it here as well?

Yes, exclusivity is great. But you have to also understand, and factor in the financial aspect of it. As well as the distance to the theme parks. Living in New York, a family with young children will more likely visit Disney World in Florida, as opposed to Hong Kong. A family with young children, living in Arizona, will more likely visit Disneyland, in California, as opposed to Hong Kong. You have to look at the whole picture. What can people afford? How far is the theme park? I’m all for exclusivity. But in terms of a Frozen themed land, I don’t see the big deal of it being at Disneyland as well.

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