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How high can you build a franchise without breaking its fan base?

How high can you build a franchise without breaking its fan base?

December 15, 2017, 3:04 PM · I saw Star Wars: The Last Jedi this morning. Don't worry, if you have not seen it yet. I won't write anything about its plot and, after making a brief comment about fan reactions to the eighth episode in the Star Wars series, I will drop the subject entirely. Because my topic here isn't Star Wars — it's the balancing act that creators must perform in maintaining franchises with large and invested fan bases. Keep reading...

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What's next for theme parks after the Disney/Fox deal?

December 14, 2017, 11:51 AM · The Walt Disney Company confirmed this morning what everyone had been reporting early this week — that it will obtain the studio assets of 21st Century Fox. That means Disney gets control of Twentieth Century Fox, Fox Searchlight Pictures, and Fox 2000, as well as their associated franchises, including Marvel's X-Men, Fantastic Four, and Deadpool as well as Avatar, The Simpsons, and Planet of the Apes, among others.

So what does this mean for theme park fans? Keep reading...

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Why do people go to theme parks?

December 13, 2017, 12:50 PM · Why do you visit theme parks? Obviously, if you've found your way through the Internet to a website called "Theme Park Insider," you're probably a fan or maybe an industry employee (or perhaps both!) But that doesn't explain why you chose to get into all of this.

The simplistic answer to why people visit theme parks is "to go on rides," but that's hardly the only thing bringing hundreds of millions of fans to resorts such as Walt Disney World, Disneyland, Tokyo Disney, and Universal Orlando every year. In my Orange County Register column this week, I write about some of the many other reasons that people visit theme parks, which might be the most multi-functional public spaces in the world today. Keep reading...

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